@lauriexwang

FREE Marketing Plan Template: https://clickhubspot.com/dg4

Digital Marketing 101 - In this video, we'll be discussing the differences between traditional and digital marketing, the various digital marketing channels you can use, and how to create a digital marketing strategy, this is my complete beginner's guide on digital marketing. 

Digital marketing isn’t complicated once you understand how the various channels work together. Let me simplify all of the key digital marketing channels such as your website, email marketing, social media, paid social media advertising, search engine optimization (SEO), Search Engine Marketing (SEM), content marketing, and understanding all about the marketing funnel. This is how you can create your own digital marketing strategy from scratch easily and quickly.

Watch this video to understand how digital marketing works as a beginner and I hope that you are inspired to take the next steps in leveraging digital marketing in what you are working on right now.

00:00 Digital Marketing 101 A Complete Beginner's Guide
01:07 Free Digital Marketing Plan Template
01:54 Traditional Marketing vs Digital Marketing
02:49 Know Your Audience through Research and Digital Insights
04:14 Digital Marketing Channel: Your Website
04:43 Digital Marketing Channel: Search Engine Optimization
05:26 Digital Marketing Channel: Social Media
05:54 Digital Marketing Channel: Email Marketing
06:21 Digital Marketing Channel: Search Engine Marketing
06:32 Digital Marketing Channel: Content Marketing
06:58 Understanding the Marketing Funnel
08:21 Digital Marketing Data and Insights

Let me know what digital marketing channel you are looking to include in your digital marketing strategy! 🙌

@nathananderson8720

This is one of the channels that gave me the courage to start my YouTube channel 8 months ago about self development. Now I have 871 subs and > 500 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.

@wynstella-z5i

This video really breaks down the basics in an accessible way – thanks for making digital marketing less intimidating! I especially appreciate the overview of different channels and how they fit together. Definitely a helpful starting point for anyone looking to understand the fundamentals.

@BruceScott-p3i

You putting this up for free is actually clutch - praise to you

@brandpush-co

As a PR & Marketing agency, we really appreciate the valuable insights in this video. Your breakdown of digital marketing channels like SEO are great strategies we also use. Understanding audience analytics and creating targeted content are crucial steps we emphasize as well. Thanks for sharing such practical advice! 🙏

@dinabaxter5393

This is such a helpful and in-depth video Laurie, really appreciate all the hard work you put into this and always love learning from you!

@PixelBloom25

This video was quite useful for me, thank you! By the way, you have a very pleasant voice, which makes it easy to understand the information.

@Pixiebolt

omg absolutely love your style Laurie ❤ you're so authentic and straight forward with the tips and tactics you present to us. I relate to your story so much coming from an agency background as well. Yours is my new favorite YT channel. I'm so excited to see you blow up 👏🏼👏🏼 I'm here to stay as see you shine 🤩

@luciantuli1327

I love your ambience your so clear and straight to the point. All the way from South Africa 🌍🇿🇦thank you

@Yunakashii

I am here to learn about digital marketing because i really wanna earn money. Idk what to do in my life, my parent’s dont have money to send me to college they’re old enough to work too. im crying everyday and night, my family turned their backs on me. And bring my self confidence down. I wanna earn a lot of money, i wanna prove them wrong. Can somebody please help me? ☹️

@OuchallalNabila

i'm new to the digital marketing industry, this video has helped me a lot to grasp the most important things to consider. thank you so much

@brendan555

There good points in this video about digital marketing especially the categories too. I felt it might be complicated but it isn’t. You gotta advertise or promote what you want to do or what you have. You have choices to make which is why I thank you Laurie for making this tutorial video.

@tinamarie9047

Not sure I would call this a beginner’s guide but, there was definitely a lot of information here. Thank you

@WILLIAMALLENAYL-SUCCESS

While I appreciate you fantastic message, as you broke down the entire steps & processes, to make this niche possible to some who struggled coming up,as a babyboomer! Thank you young lady, for all of your help! It will not be forgotten!

@JustinDelossantos-s8e

"Thank you for creating such a clear and helpful guide on digital marketing! Your explainer video made complex topics feel easy to understand and gave beginners like me the confidence to dive in. Truly appreciated!"

@rachellynnie

I watched until the end. Your pacing is catchable for me and well understood and clear.

@Oldhippiechickadventures

Thank you Laurie, I was feeling so lost, but now after your explanations I don't feel so stupid. Thank you

@BVTECHNIK

It’s your smile for me all true the video 😊love it I’m going to be trying it out

@Larry21924

This is unmatched. I recently enjoyed a similar book, and it was unmatched. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

@The_IconicDiaries

This video is amazing , and not super long but well detail . Thanks 😊