The Sad Truth Behind Illumination's Success

They don’t make the best animated movies. But clearly they make the most successful ones ever. Illumination has quietly become the most profitable animation studio on Earth—outsmarting Pixar, Disney, and DreamWorks with cheaper movies, simple stories, and unbeatable marketing. Time to break down how they did it… and what it means for the future of animation.. Like and subscribe for more deep dives into your favourite animated films & studios! :) Oh - and I always pin my favourite comment!

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00:00 Intro
0:56 How Illumination's Founder Challenged the Industry
2:45 The Illumination Movie Formula
4:43 What REALLY Skyrocketed The Studio
5:24 How Illumination's Comedy Appeals to EVERYONE
6:16 Why The Minions Became Global Icons
7:12 How Illumination Perfected Movie Marketing
9:45 The Sad Truth Behind Illumination's Dominance
11:35 Illumination is Killing Innovation
13:02 They're Doubling Down..
13:23 How WE Can Push Animation Forward